Dongpeng Marks Its Sixth Expedition at CERSAIE 2018
①The world’s foremost and prestigious convention showcasing the state-of-the-art trends in ceramics, bathroom design and furniture.
②It attracts an astonishing 111,000 visitors around the globe and close to 900 exhibiting companies from 41 countries in 2017, with 30% of the exhibitors and 50% of the trade visitors coming from abroad.
③Attendees include architects, designers, retailers, contractors and installers, etc.
④Dongpeng has been attending the Cersaie Exhibition for six consecutive years from 2013 to 2018.
A Growing Brand Shapes the Trends
As the most dedicated platform for the experts from ceramics and building industry, Cersaie has pooled the greatest minds and ideas ever and led the trends worldwide. Likewise, as the leading ceramic giant in China, Dongpeng has been always at the forefront of the domestic market and setting trends nationwide which others scramble to follow. This year, as a Growing Brand, Dongpeng shapes the trend again for the sixth consecutive years at Cersaie 2018.
The Southeast Asian hospitality industry has a strong impact on Asia’s development, featuring distinct regional and cultural traits. The mainstream culture of Southeast Asian hotels is greatly different from the grandeur of American hotels and the refined style of European humanism. Instead, its core design philosophy is affected by naturalism, local culture and climate, delivering a message of pureness and nature, peace and harmony. At Cersaie 2018, Dongpeng will join hands with innovative designers in bringing the accessible luxury Southeast Asian hotel to our customers.
On 24th September, the Cersaie 2018 marked its grand opening at the Bologna fair center. The Dongpeng hotel, new product series and interactive activities stole the show and attracted numerous visitors around the world. It also inspired a great deal of highly demanding architectural and interior design projects.
During the show, a team of top architects and interior designers from Italy as well as the professional media members from Ceramic Town Weekly（CTW， a local media in Foshan, China）highly appreciated our booth and exchanged in-depth views on design, image improvement and global branding, etc.
Creative brand marketing has always been speaking for Dongpeng’s International core competitiveness and made it stand out of the crowd for the past 46 years. We launched a marketing activity on Facebook named My DP style which tipped the scale in favor of expanding our brand exposure.