DONGPENG STEALS THE SPOTLIGHT AT CERSAIE’19 BY PRESENTING THE LIVING WITH ART PHILOSOPHY 回归艺术本质 东鹏以极致艺术生活理念亮相2019意大利博洛尼亚展
A NOT-TO-BE-MISSED INTERNATIONAL EVENT
①The world's top construction materials and bathroom furnishings producing companies chose Cersaie as the platform to present the world preview of the best of their production and meet international buyers.
②More than 112,000 professionals from the world of trade, design, architect and furnishings area chose Cersaie to do business and to keep up to date.
③Cersaie offers ideas and inspirations to stimulate creativity and design through original and evocative exhibiting formats.
DONGPENG ‘S GLOBAL VISION IS IN FULL SWING
BY PRECISE MARKETING STRATEGY AND PLANNING
Global marketing and branding are of great significance to create a stronger competitive advantage, increase customer awareness,form a brand consistency and messaging in countries around the world and ultimately increase revenue and profits. As a Chinese leading One-Stop Solution provider for building materials, Dongpeng has always devoted itself to building a century long global company for the past 47 years by implementing precise global marketing and branding strategies.
From 14th September, in order to gear up for the Cersaie 2019， the foremost international event for designers of ceramic and other surface coverings and bathroom furnishings , Dongpeng is pioneered to launch its billboard advertisement in Bologna-Marconi International Airport and show its unique charms and brand image to the world. With the creative and ingenious design, the billboard image showcases the innovative combination between the classic Italian monuments and Dongpeng new product collections, delivering the message that, although it often goes overlooked, art is all around us. We are all living with art as art exists everywhere in various forms. It occupies the international and domestic arrival concourse, as well as the arrival hall after luggage pick-up.
Revolved round the theme of Living with Art, Dongpeng Art Gallery integrates modern, concise and fashionable design into the display of products, trying to remind people that life is filled with artistic elements, which are usually overlooked due to the fast pace of social networking nowadays. Even a stone, a brick and a piece of tile can be something very inspirational as long as you slow down and take a glance.
Adopting the latest and most sophisticated Italian techniques, Dongpeng brand new product series including stone-look ALGARVE, Wood-look LARIX, Terrazzo-look MARL TERRAZZO and GABBRO TERRAZZO are being unveiledat Dongpeng Art Gallery. They become a hit and impress various designers, architects and other visitors.