As the domestic market has become saturated and competition among brands has intensified, more and more home furnishing companies have begun to develop overseas markets. However, the Covid_19 epidemic has brought challenges to export companies, like sales backlash, loss of customers and difficulties in market development. Recently, Dongpeng, as a leading brand in Chinese Ceramic Industry, has reached a strategic cooperation with 3VJIA AIHOUSE, in order to take a step forward in marketing by taking advantage of designer channels to empower overseas distributors and China Design. The two sides will jointly expand overseas markets under the principle of sharing resources.
Li Qi, Senior Director of 3VJIA Overseas Business Dept.(Left) and Ye Weixian, Sales Director of Dongpeng International Business Dept.(Right)
Co-Branding Makes a Breakthrough on Strategic Channels
Dongpeng has established long-term cooperation with 3VJIA in domestic market. This overseas strategic partnership aims to form strong alliance, promote resource sharing and make breakthroughs on sales channels. As a professional home building design software provider, 3VJIA AIHOUSE is home to numerous outstanding designers, developers and house owners, etc. 3VJIA AIHOUSE has connected manufacturers, designers and buyers, providing new technical support for Dongpeng overseas distributors in terms of product display and marketing supports.
AIHOUSE is entering the global market at a faster pace with its technology in cloud designing and rendering, and its integrated solutions in connecting design and manufacturing. AiHouse is building a platform where it provides powerful design software and connects designers and global supply chain. It nurtures and converts leads by offering multiple touch points to consumers such as designers' virtual stores, design inspirations sharing, online promotion events and photorealistic virtual interior scenarios. So far, AIHOUSE has thousands of professional designer users worldwide, and has business partners in France, Malaysia, Indonesia, Thailand, India, Philippines and Taiwan.
This strategic cooperation also confirmed the high recognition of Dongpeng brands and products by professional designers overseas. Dongpeng is always quite confident in "China design" and believed that compared with the "Italy Design" and "Spain Design" that are often heard around us, we should have the courage to create and envision "China Design". In the coming months, Dongpeng International will introduce AIHOUSE software to its overseas distributors and provide relevant trainings for the purpose of reaching more target customers.